Growth · Real Estate Lead Generation · 2021
230+ leads in 10 days after prior campaigns stalled.
A real estate firm needed leads for a pre-construction project with only ten days before a grand open house.
What moved
- 230+
- leads in 10 days
- 48h
- landing page build
- 4.6×
- industry conversion benchmark
The deadline was fixed and previous lead volume was too low.
We were engaged to help a prominent real estate firm drive leads for a pre-construction project with ten days until the grand open house event.
The previous digital marketing firm had driven fewer than 100 leads in more than a month.
Launch the landing page fast, then optimize spend every day.
A landing page was built in 48 hours with fast client feedback and iterations, using effective imagery and a highly visible call to action to increase conversion.
The campaign was launched with rapid testing of creative assets and copy, plus continuous optimization of ad spend and channel allocation across display, social, and search.
The campaign produced 230+ leads in ten days.
The campaign generated more than 230 leads in ten days, with ongoing spend allocation shifting toward the channels producing the strongest response.
Conversion performance carried into subsequent campaigns, rising to more than 4.6× the cited industry benchmark.
Results are directional to protect client confidentiality. Identifying details were redacted in the original source material.
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