Software · Medical Offices · 2021
A medical office grew traffic 3.3× during lockdown.
A clinic needed more sales during a COVID-related lockdown, so the website and campaigns were rebuilt around lead generation.
What moved
- 3.3×
- web traffic growth
- 3
- ten-day pilots
- Record
- monthly sales performance
Demand needed to move through a better digital front door.
We were engaged to help a medical clinic in a major North American city grow sales in the middle of a COVID-related lockdown.
The client needed a stronger way to turn search and campaign traffic into qualified demand while operating through lockdown restrictions and volatile winter weather.
Rebuild the site, then test the channel mix in short cycles.
The website was redesigned from the ground up to emphasize user experience, SEO content, clear calls to action, client reviews, security, and mobile friendliness.
Three $500 ten-day pilots tested budget size, channel allocation, and creative assets across display, social, and search.
Web traffic grew 3.3× and sales performance reached records.
Website traffic grew by over 3.3×, leading the client to expand operational capacity to meet elevated customer demand.
Continuous CPC reduction helped grow traffic without needing to increase the ad spend budget.
Results are directional to protect client confidentiality. Logos and identifying details were redacted in the original source material.
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